27, Apr 2021
13 Mobile App Marketing Strategies To Maximize Downloads
Users have plenty of options for mobile shopping, entertainment, fitness, efficiency, finances, and other services. Nearly 4 million applications are available in the Apple Store and Google Play Store, so as the number of applications available on the market grows, it’s more important than ever for small business owners and marketers to develop mobile app-specific marketing strategies. It just takes a little traction for the app to gain traction and more people to discover and use it. So, how do you stand out in an increasingly competitive market with your app?
Here are 13 mobile app marketing strategies to maximize downloads and increase interaction with your mobile app.
1. Choose An App Icon That Is Well-designed
Visual signals influence consumer behavior. That means your app icon shouldn’t be a last-minute addition. Since your app’s icon is the first thing a potential user sees when they visit an app store, make sure it’s visually pleasing.
The symbol you select should be easily identifiable and appealing to the eye. It should be a consistent representation of both your brand and the app’s work. To put it another way, your icon should give users a clear picture of what they’ll get once they download and open your app.
2. Make App Store Optimization A Top Priority
Most marketers are familiar with search engine optimization (SEO), but app developers who want more downloads can learn about app store optimization (ASO).
Although the two are close, ASO is tailored to maximize your app’s popularity in the marketplace.
Optimizing the keywords you use in your app’s title and explanation is one of the most important things you can do. To find the most relevant search terms, use Google’s AdWords keyword tool or a keyword tracker like Sensor Tower or App Radar.
Choose your categories carefully and strategically when submitting your app to an app store. Make sure the category you choose is applicable to your app but not overcrowded.
Download of apps:
The number of people who download your app would have an impact on your overall rating.
Positive feedback:
As the app receives more positive feedback, it will be rated higher, which will automatically increase download numbers. Prompting in-app feedback at critical points in the app’s life cycle will help raise those ratings.
Consider where your target audience is situated and customize your app description accordingly. This could include translating your app store description into a different language or choosing photos that are meaningful and suitable for that area.
Device usage:
The number of people who use your app, as well as the percentage of people who use it and then uninstall it, have an effect on its ranking. As a result, make sure you’re regularly communicating with your app’s users.
Social proof:
The app’s success on social media may have an effect on its ranking. Create a separate social media site for your app or include it in your company’s posts.
3. Get A Website And Blog Up And Running
Making a successful app isn’t enough for effective mobile app marketing; you also need to make sure it’s easy to find. You will extend the scope of your app and better target your potential customers by linking it to a website and blog, according to marketing expert Neil Patel.
People typically turn to the internet first when looking for answers to their problems. If you don’t have exposure on search engines, you’re losing out on a huge portion of your audience, whether they’re looking for help with shopping, scheduling, efficiency, or entertainment.
You can create an SEO-friendly website that complements the details in your app store listing. Consider having a blog on your website to show off various uses for your app and to help you attract users who are looking for information on topics relevant to your services.
4. Make A Demonstration Video
Not everybody can grasp all of your app’s advantages simply by reading a brief overview or looking at a few screenshots. Creating a demo video is another way to promote the app and maximize downloads.
Make a 30-second video that explains what, how, and why your app works. Put a special focus on usability and the product’s most common features. Share your video on your website and social media accounts, and don’t forget to add it to your app store listing once it’s done.
5. Use Attribution Tools And Analytics To Track Progress
You can make the most of your marketing efforts by tracking and attributing downloads so you can learn about and invest in the most successful platforms while making appropriate changes to the ones that aren’t.
A mobile authentication tool allows you to link your app’s installation to a specific ad type, target audience, or network, allowing you to maximize your marketing efforts. Adjust, AppsFlyer, and Kochava are some examples of common mobile attribution platforms.
6. Take Advantage Of Mobile Contact Networks
Another choice is to communicate with your current customers directly on their mobile devices. Whether it’s in-app messaging or push alerts, mobile-specific channels let you reach out to your users with a targeted message at just the right time.
Consider pointing them to a newly launched feature or prompting them with suggestions in a difficult-to-navigate section of the app. You can also use in-app messaging and push alerts to enable existing users to share your app on social media, refer a friend, or leave reviews in the app store to help you promote it. These are excellent ways to keep users engaged and support the product, ensuring that it receives the boost it requires to go viral.
7. Take Advantage Of In-App Monitoring
The information you gather from your current users will help you develop your product and marketing strategies in order to increase app downloads and interaction. You can gain a greater understanding of your users’ actions and interests by using in-app monitoring. Is your app being uninstalled at a certain point?
How much and for how long does the average user log in? Are there any features that seem to be used more often than others? Is there something in particular that you need to answer in terms of usability?
You can use a number of in-app monitoring tools, but most of them start with installing a software development kit (SDK) that allows you to link to your app’s data. Many have features such as custom tagging and activity monitoring, which provide you with the data you need to enhance the user experience and increase downloads.
8. Make Your App’s Deep Ties
Another way to significantly boost app downloads is to provide deep links in your app that enable users to quickly jump into the mobile experience. This service is provided by companies like Branch and Kochava, and it makes for a more seamless transition from web to app.
This increases the visibility and accessibility of your mobile app to consumers regardless of which platform they find you on. They can also assist you in tracking the metrics, allowing you to see when and how users interact with your app.
9. Use Social Media To Spread The Word
Since there are over 3.5 billion social media users on the planet, it’s important to promote your app on at least one of these channels. Over 70% of online companies use social media for mobile app marketing, according to Mobile App Daily. Where do you begin, though?
The first move should be to determine who your target audience is. If your target is other businesses or industry professionals, you might want to promote your app on LinkedIn or Twitter. Individual customers who have shown interest in goods or services similar to yours can be found on Facebook and Instagram, on the other hand.
Using Facebook, create a mix of supporting stories and promoted posts that are targeted to mobile news feeds. Promoted tweets on Twitter will help you get more people to download your app. Look into influencer marketing, particularly on social media platforms like Instagram and Snapchat.
Run competitions to encourage people to download and try your app. Motivate users to create content to demonstrate the app’s worth. To establish yourself as a niche authority, use sites like Quora and Reddit.
10. Allow Retargeting Of Ads
One of the many advantages of having a dedicated app website is that you can use retargeting to target users who have visited your site but have not yet committed to a download.
On Google, Facebook, and other websites that endorse Google Advertising, those on the fence will see ads reminding them about your app. People who see retargeting ads are up to 70% more likely to convert, according to Ready Cloud, and these ads have a click-through rate that’s around 10 times higher than display ads.
11. Encourage Testimonials And Feedback
If a potential user discovers your app, they will need some persuasion to believe that your service is trustworthy and useful enough to download. This is where reviews come in handy. More positive user reviews will help the app gain popularity and increase its rankings.
Consumers trust word-of-mouth feedback, such as user reviews, over other forms of ads, according to Nielsen’s Global Trust in Advertising Survey. When users complete a task or make a purchase in your app, encourage them to leave a review by sending them in-app messages or follow-up emails.
12. Don’t Overlook The Importance Of Email Marketing
Although there are a variety of ways to promote a digital product or service, email marketing is still the most effective. According to a new survey, email marketing has a $52 average return on investment for every $1 invested.
You can create an embedded sign-up form or use a landing page to collect the emails of interested prospects once you’ve built a website and blog dedicated to your app.
You can keep those prospects engaged by sharing content from your blog or related articles until they convert, and then properly onboard them with a welcome email series. You should predict a promising conversion rate if you approach email marketing strategically.
13. Make Sure Your App Is Ready To Go
Consumers can find plenty of applications to help them get what they want, whether they need assistance with a specific task or just want to pass the time. Make sure your app is the first thing they look for. To bring your brand in front of the pack and increase downloads, use a combination of these mobile app marketing strategies to maximize downloads of Apps.
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- By Leonard Henry
