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1. What type of online business do I want to engage in?
2. What do I have on offer that will be better than my Competitors in my niche?
3. Do I need to prepare a business plan for my business?
4. How much will it cost to set up my business?
5. Is my business online based or BOTH online and offline?
6. Do I need a dedicated website for my business and how much will it cost?
7. How will I market my business whether online or offline?
8. What is the right strategy to use to market my business?
9. Am I getting value for money in advertising my business?
10. Am I reaching the right audience with my advertising?
Having a positive answer for all these questions can only lead me to the next stage of my persuit of running my own business. The whole idea of starting a Mobile App Development Business came about while I was doing a Software Testing Course. This course was not only limited to website tests on laptop and desktop computers, but it includes mobile phones and its Applications. I engage myself in further research and realised that mobile applications are becoming or have become a very powerful marketing tool for businesses worldwide. Research have found that 75% of people now have access to a mobile phone and are browsing the internet for products and Services on a daily basis, so it make sense to utilize this piece of technology for marketing their products and services.
Millions of apps for almost anything you can think of, are now in circulation whether for free download or at a cost. I thought to myself, why not have a slice of the pie and start my own mobile app business. The excitement kicks in and then I did some more research on the whole process of mobile app design and development. As I dig deeper into my research, I thought to myself that I may need some programming experience if I want to be a mobile app developer and so I started to learn the Java Programming Language. I studied and practise writing Java codes on my own and I must say that I was happy I did it as this has given me the understanding and boldness to take on the challenge of running my own Mobile App Business. So, my first question is answered; through study and research, I decided that I want to be involved in Mobile App Design and Development. But, what will I be offering that will be better than my Competitors? This is not a simple question to answer, but to say the least, strive to offer quality products and services to my customers, and basically make my products and services more affordable while maintaining quality.
Starting a business without some kind of a business plan is like driving onto a very long motorway with 1/4 tank of fuel, with the hope that it will take you to the next service exit. The business plan will give you a breakdown of what you need for the business even though it does not gaurantee success as there are a lot of opposing factors along the way. There are a lot of businesses with little or no start up cost as opposed to other businesses with huge start up cost. It also depends on whether your business will be both online and offline. At the present moment, this is an online business. You have to decide if the business you want to indulge in, has minimal start up cost. To setup my mobile app business, did not cost me an arm and a leg, as I was able to ulitize an easy to use drag and drop website builder software to build my website which of course is compliant with search engine requirements. I did not need any website design experience to build this website. Therefore, not having to ask a web designer to build my website, has saved me some money which I was able to channel elsewhere in the business.
Since your business is online based, advertising it to the right audience can be a huge task. Finding the right sources to advertise your business, can be quite risky as I think this is where you can spend huge sums of money to advertise but get little returns on investment if the advertising strategy is wrong. Advertising your website to your targeted audience involves a number of factors like; 1. Google Indexing 2. Search Engine Optimisation (SEO) 3. Domain Authority (DA) 4. Page Ranking (PR) 5. Backlinking 6. Social Media 7. Joining Forums 8. Blogging 9. Google Adwords 10. Google Analytics 11. Keywords Research To do all of these stuff can be time consuming and boring but if you need success in this business, you just have to get on with the task at hand. Handing this challenging task to an SEO Expert can be quite expensive. If you put the time and effort in and do your reseacrh and utilize the available SEO tools on the Market, believe me, you can bring your online business to life without 'breaking the bank'. Starting an online business can be quite daunting but with hard work and determination, you can have a successful business in the end.I'm Leonard, the Founder and C.E.O. of Apptitecture Mobile App Design Solutions.