Welcome to My Apptitecture Mobile App Marketing and Business Ideas. The idea to start a Mobile App business came about after doing some research into the industry and found that there was an opportunity to tap into a booming mobile phone market which I believe is here to stay.
The global smartphone penetration rate is estimated to have reached 46.45 percent in 2020. This is based on an estimated 3.6 billion smartphone users worldwide and a global population of 7.8 billion.
Mobile Apps Are Now Everywhere
Apps are now being incorporated into cars, wearable technology, and home appliances (which are considerably less mobile but still important in terms of applications). As mobile adoption increases, Apps will become even more crucial to the success of businesses. Mobile app developers have recognized that creating Apps for demanding businesses can be a challenge as they are expected to design and build these apps in little time. Using programming languages to build apps is for the pros. If you have no programming skills then it would be a challenge for you to even attempt to build an app for your business.
Something happened and someone came up with the brilliant idea of designing and building a platform that could be used to design and build mobile apps with not even a single line of code. All you have to do is to drag and drop features and modules in place and you will have an app in less than an hour. That is quite clever. This platform has opened up the doors for entrepreneurs who have no coding experience, to tap into this business and start building apps, and that’s exactly the opportunity we have created for you at My Apptitecture’s Mobile App Marketing.
At My Apptitecture Mobile Marketing, we emphasize the value of mobile marketing in 2021, as well as how important it is for both online and offline companies to use mobile marketing as a tool to gain more consumers and sales. To achieve this, a business needs a Mobile Application.
Mobile marketing is a form of digital marketing that focuses on targeting a target audience through their mobile phones and other mobile devices.
Customers have begun to move their focus (and dollars) to mobile in recent years. As a result, advertisers are following suit in order to achieve true omnichannel interaction.
In terms of mobile marketing, this entails considering smartphones and using SMS/MMS marketing as well as mobile applications. When it comes to developing a short- or long-term marketing strategy, mobile marketing is a critical component.
There is a mobile marketing platform for any aspect of the audience where they are most relaxed, from email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing.
To be successful with mobile marketing, you must create a consistent experience that consumers expect—which can be difficult to do when you’re trying to acquire, engage, and maintain users across multiple channels.
Engage With More Customers
By using mobile devices to engage with more customers in real-time at any point in the customer lifecycle, mobile marketing can do wonders for driving brand awareness and demand for your goods or services. Mobile is also slowly increasing in popularity.
Mobile and desktop consumption statistics in the United States in 2018 indicate that the mobile-only audience will rise to 55.7 million (nearly 19 percent) by 2022, according to e-Marketer, and Ad week reports that 79 percent of smartphone users have their phones on or near them for all but two hours of the day.
Because of our voracious appetite for modern technologies, there are now more mobile devices in the world (8.7 billion) than people (7.1 billion). According to United Nations data researchers, 71.5 percent of Americans over the age of 13 own a smartphone, and 66.5 percent of people worldwide own a smartphone (WorldoMeters U.N. data, GSMA Intelligence).
To take advantage of mobile marketing’s growing strength, you must concentrate on providing a seamless experience that your audience expects.
Common Issues Mobile Marketing Can Solve
Mobile marketing is special in that it hits people right where they are, in real-time. Furthermore, as more and more sales are initiated via smartphone, it is an essential component of any marketing strategy.
Issue 01: I’m not sure if my target audience is mobile. Mobile users today range in age from 7 to 90 years old (One Audience). To put it another way, almost everybody is a smartphone user in some way.
Knowing how and when they use their mobile devices is the key. Take the time to build buyer personas, and you’ll be able to meet your target audience no matter where they are.
Issue 02: My website and content are not sensitive, which is a problem. Ensure responsive design through your website, newsletters, and landing pages as one of the first steps in developing a mobile marketing program.
You will ensure a smooth and easy-to-engage-with experience that will attract and maintain users by introducing responsive design.
Issue 03: I’m getting a lot of mobile traffic, but I’m not getting a lot of conversions. Improve your responsive web and landing page design, as well as personalize content for mobile, are some of the tools that can be used to evaluate and refine your mobile marketing strategies. Businesses must improve their mobile conversion rates in order to future-proof their marketing strategy.
My problem is that I’m not sure how to incorporate a mobile strategy into my marketing strategy. The first step in determining any successful plan is to determine what success looks like.
Bring together your main stakeholders to map out your mobile marketing plan, assess how existing strategies are going (if any are in place), and identify areas for improvement. You can have a complete Mobile App Business in a box. We have built this Mobile App Business and handing it to you. You just need to tell yourself that you are ready to take it on.